Promotional products like promotional mugs, pens, bags, and glassware can be excellent promotional gifts during product launches, conferences, and similar types of events where potential clients or consumers can get re-acquainted with your business. Branded merchandise can also be used as business giveaways or promotional gifts given to your most loyal customers as a reward for their continued patronage. Used as employee incentives, promotional products also help boost employee morale as they feel valued and recognised for the work that they do.

Promotional giveaways also prove to be very economical. Not only are they cheap to produce, they also offer a high return on investment, as they help encourage brand recall by making your business seen in every day settings like their office desks (if you choose to use promotional pens); their house keys (if you opt for branded key rings); or their own cupboards (if you choose printed mugs or engraved glassware). There are many different types of merchandise that can be used as promotional products. With today’s advanced printing and engraving technologies, businesses can put their name or logo on most any type of product, from pens to coffee mugs, to bags, headwear, and many more.

There are many styles of pens available, and there are many ways to customise them. For example, if your start-up focuses on issues of environment and its conservation, there is a whole range of promo pens available for you to customise. In fact, there is always a style available to suit every business idea ever conceived out there. Plastic body pen range are economical, while the metal work pens symbolise premium range, high-end businesses. While print, customisation tells about optimisation of marketing costs, gifting engraved or embossed pens speak of marketing at a different level. You can even have your pen customised with a fabric covering if you are starting up a textiles business. This is how you can make an impact.

It is not just in the style of printed pens that makes them an impactful marketing tool, but also in the range of ink colours they offer. Blue ink is the standard everywhere, but if you wish to surprise your visitors and clients, go with black. You can stand out as a smart, mission-oriented company if you go for the monochrome look of pens – all silver, all black – and black ink. On parallel lines, if you are a children’s products brand, you can go for the colourful look. You can even experiment with ink colours to add a jazz to your brand name. Kids love colours. Think about it!

Pens allow you a high level of flexibility in terms of customisation. You can have them made according to the nature of your start up, or the event or people you intend to give it to. Pens are a safe choice!